Ipsos Global Trends 2023 lunched at OICCI in a ceremony that was attended by corporate leaders and media. Addressing the ceremony, Ipsos Global CEO, Mr. Ben Page shared that as 2023 continues to unfold, we’re entering a New World Disorder filled with crises on multiple fronts. Yet the largest trends survey ever from leading insights firm Ipsos, shows that 74% worry that their government and public services will do too little to help people in the years ahead. More troubling is their lack of faith that in the institutions with the scale to help. Aamir Ibrahim, CEO Jazz and Mr. Abdul Sattar Babar, Managing Director Ipsos in Pakistan, also expressed their views on the occasion.

Ipsos Global Trends 2023 is based on more than 48,000 interviews with people in 50 markets, covering 70% of the world’s population and nearly 90% of Global GDP. Among the key trends the study tracks are:

A growing tension between global and local. Climate change is a reality and existential threat – global consensus. People are hopeful about themselves and their personal lives, even amidst this backdrop of disorder. People do have common values, interests and goals. In depth analyses of Pakistan specific data vis-à-vis global, regional and emerging markets’ trends revealed following ten key insights:

Pakistan is at the sharp end of the global climate crisis. Mental well-being is secondary to physical well-being. Brand image matters in Pakistan. Pakistan – the home of data apathy. Pakistanis engage less in entertainment and sports activities. Pakistanis trust in business leaders over government. Despite it all, Pakistanis remain optimistic.